Case Study · Wholesale / B2B

Laboratorio della Pasta

Artisan fresh-pasta wholesaler supplying 150+ Sydney venues — given a fast, findable B2B home.

Web DevelopmentSEO
The Challenge

A trusted supplier with no web presence to match

A supplier to 150+ venues with no B2B web presence that reflected its quality or attracted wholesale enquiries.

The Approach

What we did

01
Built a lightweight B2B site (289 KiB total)
Delivered a fast, lean website purpose-built for wholesale buyers, keeping total page weight to just 289 KiB.
02
Technical + local SEO for wholesale keywords
Optimised on-page and technical SEO to target the exact terms Sydney venues search for when sourcing fresh pasta.
03
Conversion-focused enquiry flow
Designed a clear, low-friction path from site visit to wholesale enquiry.
The Result

Measurable outcomes

100/100
Desktop Lighthouse
99/100
Mobile Lighthouse
289 KiB
Page Weight
B2B
Enquiry-ready
Stack

Built with

This lightweight, fast-loading approach is central to how we handle SEO for restaurants and the B2B suppliers that feed them.

Next.jsTechnical SEOCore Web VitalsLocal SEO
Your turn

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