Case Study · Private Chef

Michelone at Home

A private-chef service made visible — ranking top-3 on Google for its highest-intent keyword.

SEOGoogle Ads
The Challenge

A private chef, invisible in local search

Invisible in local search for the terms customers actually type when booking a private chef.

The Approach

What we did

01
Technical + on-page SEO
Rebuilt the site's technical foundation and on-page content to target the keywords customers actually search.
02
Google Ads on high-intent local keywords
Ran targeted Google Ads campaigns on the highest-intent local booking terms.
03
GA4 conversion tracking to prove ROI
Set up GA4 conversion tracking so every enquiry could be tied back to its source.
The Result

Measurable outcomes

Top-3
"Private Chef Sydney"
Organic
High-intent rankings
Local
Search visibility
GA4
Tracked conversions
Stack

Built with

This campaign reflects our broader approach to hospitality marketing — SEO and paid search working together to drive bookings.

Technical SEOGoogle AdsGA4Google Search Console
Your turn

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