Case Study · Catering · Our own business
Rotonda Pizza Catering
Salvatore's own mobile pizza catering business in Sydney — not a client. It is where we test website and SEO tactics before we use them for clients.
WebSEOOur own business
The Challenge
A catering business that needs enquiries from Google
Mobile pizza catering in Sydney is a crowded local market. Most enquiries start with a Google search for an event type or a suburb, so the site has to be found for those searches and make it easy to ask for a quote.
The Approach
What we did
01
Fast website with a page per event type
A Next.js site with separate pages for weddings, corporate events, birthday parties and private events, plus a pricing guide that answers the questions people ask before they enquire.
02
Suburb and area pages
Pages for the Sydney areas the business actually serves, linked from an area hub, so the site can match searches like "pizza catering" plus a suburb.
03
Google Business Profile and Search Console
Regular posts and review replies on the Google Business Profile, structured data on every page, and Search Console checked every week to see which searches are growing.
The Result
Google Search, four weeks
Stack
Built with
Everything here is what we later recommend to hospitality marketing clients, and the SEO side is described step by step on our restaurant SEO page.
Next.jsLocal SEOGoogle Business ProfileGoogle Search Console
Your turn
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